Video
Intro/outro
Intros and outros are used in videos to engage viewers at the beginning (intro) and encourage actions or interaction at the end (outro).
Short intro/outro
Medium intro/outro
Logo size and positioning
The logo should be strategically positioned in the top right corner of the video, which is often the optimal location for maintaining visibility and establishing brand identity. Consistently placing the logo in this position helps viewers easily recognize your brand.
Logo size in 1920x1080px video
The width of the logo should be 250px. Height is proportionally dependent on the width to keep the right aspect ratio of the logo.
Logo positioning in 1920x1080px video
Logo should be placed in the right top corner. 60px from the top and 90px from the right.
text field in the video
Text field size in 1920x1080px video
Text field should be placed in a down left corner with the following rules.
Placement
Symbol & Line
Symbol Accolade is placed 48px from the side and in the middle of the height of the box. Height of the symbol is always 50px and width follows ratio scaling rule.
Line is always placed in the middle of the headline and sub headline.
Text always aligned to the left
Headline : Trump Gothic Pro -Bold, 30px
Subheadline : Gotham -Bold, 18px
forbidden edits of the video
The video visual needs to be consistent. In order to ensure that, we follow these edits of the video to have all of them aligned.
Underexposed skin
Cloudy shadows
Green tint of ambient light
Underexposed trees
Resaturated
Clouded black color
Blocks (color rectangles as in high compression)
The shot is blurry
The shot is blurry
Colours overall in this video are over-saturated and shadows are too cloudy
Resaturated
Clouded black
Blocks (color rectangles as in high compression)
Resaturated
Overexposed
Shifted colours
Oversaturated
Unnatural lawn colour Strange sky
Use of fonts in video
The video visual needs to be consistent. In order to ensure that, we follow these edits of the video to have all of them aligned.
The opening hashtag sub-headline
Gotham - Bold
Headline
Trump Gothic Pro - Bold/All Caps
For the visibility of the text there could be used a drop shadow.
Subtitles
Gotham - Book
For the visibility of the text there could be used a drop shadow.
Promotional videos
Accolade Limitless
Our Parks are buzzing
Park Cheb South
We are Accolade
How is our revenue generated?
Mural video
Accolade Industrial Fund
KVIFF 2023
Merry Christmas from Accolade
Diversification of the Fund
