Colors

Main colours

These main colours then form the brand’s main visual character.

Accolade Blue Antracit Black Black White
Pantone 306 C Pantone Black C – –
CMYK 65-0-0-0 12-5-0-90 40-40-40-100 0-0-0-0
RGB 65, 192, 240 54, 56, 58 0, 0, 0 255, 255, 255
HEX #40C0F0 #36383A #000000 #FFFFFF
RAL 5012 7016 9011 –

Complementary Colours

We divide the modified spectrum of complementary colours into a primary and secondary group. We mainly use the primary group in our infographics. When we need to make some components of the infographics stand out in terms of colour, we use the secondary group.

Primary Complementary Colours

CMYK
11-100-90-3
RGB
206, 2, 32
HEX
#CF0321
CMYK
0-100-98-0
RGB
227, 6, 19
HEX
#E30512
CMYK
0-82-98-0
RGB
244, 69, 0
HEX
#F54500
CMYK
0-65-95-0
RGB
249, 116, 8
HEX
#FA7308
CMYK
0-45-96-0
RGB
245, 156, 0
HEX
#F59C00
CMYK
0-26-94-0
RGB
253, 195, 0
HEX
#FCC200
CMYK
2-9-90-0
RGB
255, 222, 20
HEX
#FFDE14
CMYK
38-28-27-6
RGB
167, 169, 172
HEX
#A6A8AB
CMYK
65-0-0-0
RGB
65, 192, 240
HEX
#40BFF0
CMYK
74-13-4-0
RGB
7, 169, 219
HEX
#08A8DB
CMYK
80-30-13-1
RGB
12, 139, 188
HEX
#0D8CBD
CMYK
85-44-9-1
RGB
0, 120, 179
HEX
#0078B2
CMYK
90-58-14-2
RGB
25, 97, 155
HEX
#1A619C
CMYK
98-77-19-6
RGB
28-69-130
HEX
#1C4582
CMYK
100-89-26-7
RGB
21, 43, 122
HEX
#142B7A
CMYK
10-98-30-23
RGB
41, 35, 92
HEX
#29245C

Secondary Complementary Colours

CMYK
0-95-20-0
RGB
231, 29, 115
HEX
#E71D73
CMYK
40-100-40-0
RGB
166, 31, 94
HEX
#E30512
CMYK
90-100-0-20
RGB
63, 31, 113
HEX
#3F1F71
CMYK
2-9-90-0
RGB
0, 161, 154
HEX
#00A19A
CMYK
87-20-100-0
RGB
0, 141, 54
HEX
#008D36
CMYK
45-0-100-0
RGB
149, 187, 32
HEX
#95BB20
CMYK
22-2-100-0
RGB
211, 216, 0
HEX
#D3D800

Grays Palette

CMYK
0-0-0-10
RGB
237, 237, 237
HEX
#ECECEC
CMYK
0-0-0-20
RGB
218, 218, 218
HEX
#DADAD9
CMYK
0-0-0-40
RGB
178, 178, 178
HEX
#B2B2B1
CMYK
0-0-0-60
RGB
135, 135, 135
HEX
#878786
CMYK
0-0-0-80
RGB
87, 87, 86
HEX
#575756
CMYK
0-0-0-90
RGB
60, 60, 59
HEX
#3C3C3B
CMYK
0-0-0-100
RGB
0, 0, 0
HEX
#000000
CMYK
30-30-0-90
RGB
44, 41, 51
HEX
#2B2832