Typography
Primary Font
Gotham
We mainly use the primary font on the website and in marketing communication (marketing materials, digital presentations).
All primary font typefaces
abcdefghijklmnopqrstuvwáčéěřšúůýž
0123456789@#$&-+.:!?()’,”{}[]_/\*|
The Book typeface is for standard text, the website, and marketing materials.
abcdefghijklmnopqrstuvwáčéěřšúůýž
0123456789@#$&-+.:!?()’,”{}[]_/\*|
The Medium typeface can be used to highlight text, for H2 headings and other lower level headings, and the website.
abcdefghijklmnopqrstuvwáčéěřšúůýž
0123456789@#$&-+.:!?()’,”{}[]_/\*|
The Bold typeface can be used to highlight text, for H2 headings and other lower level headings, the website, and marketing materials.
abcdefghijklmnopqrstuvwáčéěřšúůýž
0123456789@#$&-+.:!?()’,”{}[]_/\*|
The Black typeface can be used to highlight text, for H2 headings and other lower level headings, and the website.
Secondary Font
Trump Gothic Pro
We use the secondary font for the main headings on the website and in marketing communication (marketing materials, digital presentations).
All primary font typefaces
abcdefghijklmnopqrstuvwáčéěřšúůýž
0123456789@#$&-+.:!?()’,”{}[]_/\*|
This font is used for the main headings of marketing materials and H1 headings on the website.
Ivy Presto
We use a complementary font for the main headlines in the magazine.
All primary font typefaces
abcdefghijklmnopqrstuvwáčéěřšúůýž
0123456789@#$&-+.:!?()’,”{}[]_/\*|
The Regular typeface is for standard headlines.
abcdefghijklmnopqrstuvwáčéěřšúůýž
0123456789@#$&-+.:!?()’,”{}[]_/\*|
The SemiBold typeface is for isolated quotations.
abcdefghijklmnopqrstuvwáčéěřšúůýž
0123456789@#$&-+.:!?()’,”{}[]_/\*|
The Regular typeface is for standard text.
abcdefghijklmnopqrstuvwáčéěřšúůýž
0123456789@#$&-+.:!?()’,”{}[]_/\*|
The Bold typeface can be used to highlight text.
Alternative Font
Tahoma / Open Sans
The alternative font is a universal substitute. It is available on every computer and it is likely that anything you write in this font will be displayed to the recipient as such. We use this font in documents that can be edited by a third party (for example MS Word), to ensure it is displayed correctly. We also use the alternative fonts in emails.
All primary font typefaces
abcdefghijklmnopqrstuvwáčéěřšúůýž
0123456789@#$&-+.:!?()’,”{}[]_/\*|
abcdefghijklmnopqrstuvwáčéěřšúůýž
0123456789@#$&-+.:!?()’,”{}[]_/\*|
abcdefghijklmnopqrstuvwáčéěřšúůýž
0123456789@#$&-+.:!?()’,”{}[]_/\*|
abcdefghijklmnopqrstuvwáčéěřšúůýž
0123456789@#$&-+.:!?()’,”{}[]_/\*|
Font usage
Examples of paragraph styles and layout - printed materials
- Gotham Bold 10 pt heading
- Trump Gothic Pro 55 pt main heading
- Standard Gotham Book 12 pt paragraph text
- Trump Gothic Pro 25 pt main heading
- Standard Gotham Book 12 pt paragraph text
Examples of paragraph styles and layout - webdesign
- Gotham Bold 10 pt heading
- Trump Gothic Pro 55 pt main heading
- Standard Gotham Book 12 pt paragraph text
- Gotham Bold 10 pt subheading
Paragraph styles and layout examples – alternative font no. 1 for office uses
Sokolovská 394/17, Karlín, 186 00 Prague 8,
Reg. no.: 278 51 371
Registered with Prague City Court, section C, file no. 146043
- Main heading Tahoma Bold, Caps, 20 pt
- Lead, Tahoma Bold, 12 pt
- Subheading Tahoma Bold, Caps, 14 pt
- Text Tahoma Regular, 11 pt
Paragraph styles and layout examples – alternative font no. 2 for office uses
Sokolovská 394/17, Karlín, 186 00 Prague 8,
Reg. no.: 278 51 371
Registered with Prague City Court, section C, file no. 146043
- Main heading Open Sans Bold, Caps, 20 pt
- Lead, Open Sans Bold, 12 pt
- Subheading Open Sans Bold, Caps, 14 pt
- Text Open Sans Regular, 11 pt