Photography
Drone images
Most of the photographs are drone images. We divide these into 5 categories based on specific parameters and photographic style.
Images should be named in this format: year-month-day-official name of the park-type of the photo
Panoramas
| Output Format | Technical specifications | Application and function | Recommendations |
|---|---|---|---|
| RAW, full circle | 2:1 (added sky) | navigation, description, adding 3D models of future industrial buildings | Lowest ISO, aperture less than 5.6, height 250+ m - in a park with more buildings, height 120 m - in the park where there are 1-2 buildings |
Typical bird’s-eye views
| Output Format | Technical specifications | Application and function | Recommendations |
|---|---|---|---|
| RAW, JPG preview | RAW, single shots, panos (360° not always necessary) | navigation, description, adding 3D models of future industrial buildings | Lowest ISO, aperture less than 5.6, photo bracketing, pano for closer shots, sufficient height, buildings should not overlap, height 250+ m - in a park with more buildings, height 120 m - in the park where there are 1-2 buildings |
Aesthetic photographs
| Output Format | Technical specifications | Application and function | Recommendations |
|---|---|---|---|
| RAW, JPG preview | RAW, single shots, panos (360° not always necessary) | promotional, website, printed materials, showing the range, eco-friendly, accessible, pure (not necessarily all at once) | Creativity is welcome, the best possible time and perspective, photo bracketing, clouds and glare welcome |
From the ground
Technical
| Output Format | Technical specifications | Application and function | Recommendations |
|---|---|---|---|
| RAW, JPG preview | RAW, single shots | promotional, website, printed materials, showing the range, eco-friendly, accessible, pure (not necessarily all at once) | Creativity is welcome, the best possible time and perspective, capture the atmosphere, photo bracketing, clouds and glare welcome |
Enviroment
| Output Format | Technical specifications | Application and function | Recommendations |
|---|---|---|---|
| RAW, JPG preview | RAW, single shots | promotional, website, printed materials, showing the range, eco-friendly, accessible, pure (not necessarily all at once) | Creativity is welcome, the best possible time and perspective, capture the atmosphere, photo bracketing, clouds and glare welcome |
Aestetic pictures
| Output Format | Technical specifications | Application and function | Recommendations |
|---|---|---|---|
| RAW, JPG preview | RAW, single shots | promotional, website, printed materials, showing the range, eco-friendly, accessible, pure (not necessarily all at once) | Creativity is welcome, the best possible time and perspective, capture the atmosphere, photo bracketing, clouds and glare welcome |
Hall according to tenant
| Output Format | Technical specifications | Application and function | Recommendations |
|---|---|---|---|
| RAW, JPG preview | RAW, single shots | promotional, website, printed materials, showing the range, eco-friendly, accessible, pure (not necessarily all at once) | Creativity is welcome, the best possible time and perspective, capture the atmosphere, photo bracketing, clouds and glare welcome |
Navigation system
| Output Format | Technical specifications | Application and function | Recommendations |
|---|---|---|---|
| RAW, JPG preview | RAW, single shots | promotional, website, printed materials, showing the range, eco-friendly, accessible, pure (not necessarily all at once) | Creativity is welcome, the best possible time and perspective, capture the atmosphere, photo bracketing, clouds and glare welcome |
Footage
| Output Format | Technical specifications | Application and function | Recommendations |
|---|---|---|---|
| 2.7K, 25fps, colour mode None (-1,-1,-1) or D-log | manual !WB! shutter speed 1/50, aperture 5.6 | promo, TV spots, YouTube, websites (slow epic shots) | Less is more – slow-mo shots, tripod use, Mode point of view, one-way shots, slight tilts, ND filters |
Website cover photo
| Output Format | Technical specifications | Application and function | Recommendations |
|---|---|---|---|
| PSD, sRGB, min 2520x1680 px | RAW, single shots, panos (360° not always necessary), 3:2 or 16:9 aspect ratio, vis. acc. previews of main PDFs | location cover photo on the website | If the location allows, prefer morning shots, expect a 3:2 crop, try to maintain similarity with the model pictures "acc previews main.pdf", straighten verticals and horizontals, lowest ISO, aperture less than 5.6, photo bracketing, pano for closer shots, sufficient height, buildings should not overlap |
Visualization
We always create and install visualizations in real photographs, mostly bird’s eye views.
| Output Format | Technical specifications | Application and function | Recommendations |
|---|---|---|---|
| JPG | – | promotion, web, printed matter | – |
People
Photos of people can be portraits or group pictures. They are interior shots, ideally with a unified background and lighting. Half body shots, 3/4 shots. Group photos can be taken in the interior or outside.
Cropping
Original photograph 1920x2880
Website profile picture 460x329
Secondary website profile picture, min. 600, max. 920x920
Examples
| Output Format | Technical specifications | Application and function | Recommendations |
|---|---|---|---|
| RAW/TIFF | 2:3 portrait, RAW or TIFF, sRGB | website presentation, magazine | Lowest ISO, originals with white background, full-frame camera and 80mm lens, smile, clothing fitting the person’s character, slightly lower angle for men, slightly higher for women |
Group photos
| Output Format | Technical specifications | Application and function | Recommendations |
|---|---|---|---|
| RAW, JPG preview | RAW, single shots | promo, website, printed materials | Creativity is welcome, the best possible time and perspective, photo bracketing, diverse locations welcome |